Coach David Hettena

All of David’s athletes went pro in something other than endurance sport—working as executives, doctors, entrepreneurs, artists, teachers—often while busily raising a family. Therefore, it is not enough to focus on heart rate, power, pace, and vertical gain, to explain how to seamlessly organize all the logistics of a well-executed event, and to teach the fundamentals of injury prevention, if an athlete is to unlock their greatest potential.

David has found over time that the greatest results come from coaching the whole athlete, prescribing training that integrates thoughtfully with life’s greater demands, not in place of them.  He routinely takes the time to understand the athlete’s ambitions, their stress levels from work and family obligations, their ever-evolving schedule, sleep quality and quantity, baseline nutrition and hydration habits, and most importantly, their understanding and beliefs about what they are doing and why. 

With this perspective front of mind, David develops a unique program for each athlete. Each program addresses an individual’s strengths and weaknesses, considers their injury history, is suited to their local training environment, and carefully manages their acute and cumulative fatigue.  Then, he adapts the plan on an ongoing basis to meet the athlete’s evolving needs so they can continually work toward their greatest potential.