Endurance & Mindset Coaching For Endurance Athletes

AIMP Coaching is a holistic coaching philosophy that combines functional fitness, community, and inner work to build adaptability, health, and resilience for both everyday life and big adventures. The coaching focuses on long-term growth rather than just short-term goals. It is a comprehensive coaching approach—not a traditional training program or mere physical training.

Endurance & Mindset Coaching

The AIMP Coaching mindset is about using endurance challenges to train your mind so you can perform at your best in all areas of life.

One-on-one coaching on training and mindset, to help you achieve your endurance ambitions.

Your identity is a progression.

The sweet spot of motivation and momentum between who you were and who you want to be.

“I’m the type of person who ….. “

Guided Adventures

Multi-day endurance challenges, from coast rides, to mountain circumnavigations, to multi-sport epics.

Who you are in adversity is who you are.

When your training is designed to push you into adversity, you are training with the deepest levels of yourself.

Substack Articles

Coach Chris’s articles explore the deeper side of performance — where training, mindset, identity, and purpose intersect. Each piece blends practical coaching insight with deeper reflection, offering tools and concepts that can change how you train and live, in pursuit of a more intentional and integrated life.

Recent Articles

Hedonic Forecasting by Coach Chris

Achieving one goal gives birth to the next goal

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Exploring the Edge by Coach Chris

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Field Notes for Adventure Athletes by Coach Chris

Weekly Performance, Mindset & Exploration Insights

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